Allen & Page was established as a limited company in 1936, but the Page family had been producing and selling horse feeds for many years. Originally based at the mill at Quayside, Norwich, the company quickly became renowned across East Anglia for the high-quality feed it produced.

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Allen & Page strives to constantly innovate and improve, and part of that process involved moving the business to its current state of the art mill in Shipdham, Norfolk. The new mill provided the company with the technology to produce feeds that were more wholesome and environmentally friendly than the market standard, an ethos that continues to this day.

 

More than two decades ago Allen & Page gained the accreditation of many major food production and quality control bodies, including the Vegetarian Society, Soil Association and ISO organisations. This set a standard for the company to continue working closely with these bodies to ensure the highest quality feed is produced.

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Allen & Page have supported the Veteran Horse Society for over 10 years. The Veteran Horse Society was crucial in helping to launch Veteran Light, the low-calorie feed for veterans, that is suitable for horses and ponies prone to laminitis.

The Veteran Horse Society’s National Championships provided the perfect arena to introduce Care & Gain, from Allen & Page’s Specialist Range, this feed cares for your underweight equine whilst being suitable for horses and ponies prone to laminitis.

Veteran Vitality has been the trusted feed for veterans since 2010. Launched in recognition that our older horses and ponies tend to have more complex needs than their younger counterparts. Allen & Page have worked with the Veteran Horse Society to understand these needs and create feeds that meet them.

The Veteran Horse Society has helped to identify horses that are fed on Allen & Page feeds, to feature in their ongoing marketing, celebrating their customers’ feeding success stories. The Veteran Horse Society is proof that people do care about their veterans, and the sales of Allen & Page veteran horse feeds would corroborate this.